Friday, September 5, 2008
This was a wonderful book to work on, simply because it serves such a higher purpose. I was contacted by my client on behalf of the Metta Institute to create a book reflecting the journal writings of Mr. Frank Ostaseski. The founder of the Metta Institute, a teacher and a wonderful man who recently had several heart attacks and is now on the road to recovery. They plan to use the book as a gift to donors who attend the Journey of the Heart benefit for the Metta Institute in late September.
Although there was very little imagery, we worked with the text and used typography to call-out important or emotional points in Frank's journal and used color for more impact in delivering the overall message. This was a very quick turn around in order to make the deadline for the client, but it was a real pleasure to work with them and hope we can create more books for them in the near future. We wish them great success in their fundraising efforts.
Click here to see the book.
Labels: Best Sellers, Events, Fundraising, Typography
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